Special Correspondent
Mumbai : Maruti Suzuki, the most trusted name in India’s automobile market, has finally stepped into the electric revolution. At the Bharat Mobility Global Expo 2025, the company unveiled its first all-electric midsize SUV — the much-anticipated e-Vitara. With this launch, Maruti has signaled its serious intentions of being a key player in India’s fast-evolving EV market.
At first glance, the e-Vitara strikes a strong impression. Customers have been quick to admire its bold design, muscular stance, and premium styling, setting it apart from the more familiar petrol and diesel SUVs on Indian roads. Available with two battery options — 49 kWh and 61 kWh, and offering a claimed range of 450–550 km, the e-Vitara promises enough mileage to silence daily range anxiety.
Under the hood, it delivers a peppy experience too. With power figures reaching up to 184 bhp and 300 Nm of torque, customers who’ve taken early test drives are calling the e-Vitara “buttery smooth to drive”, especially in city conditions. For a brand making its EV debut, that’s high praise.
The feature list has also caught a lot of attention. Customers are loving the panoramic sunroof, dual digital displays, ventilated seats, wireless charging, and most notably, the ADAS (Advanced Driver Assistance Systems). Safety too has been emphasized, with seven airbags and modern features like lane keep assist and adaptive cruise control.
However, feedback from early buyers and automobile enthusiasts isn’t without some concerns. Many feel that the interior quality — especially the dashboard materials and trim — could have been better, considering the premium positioning of the car. “At this price, we expected a bit more finesse inside,” says a prospective buyer. Rear seat comfort has also emerged as a minor complaint, with some saying that under-thigh support for long-distance travel could have been improved.
And then there’s the big question — pricing. While customers appreciate the features and performance, some feel that the e-Vitara is priced slightly higher compared to its immediate rivals like the Tata Nexon EV and MG ZS EV. “Features are great, but at this price point, there are many options,” one customer noted after a dealership visit.
Despite these few points of hesitation, the Maruti brand trust and the promise of low maintenance costs — something EV buyers care about — are still drawing strong customer interest. Many are viewing the e-Vitara as a long-term investment, especially those loyal to Maruti’s dependable after-sales service.
Customers looking for a reliable, feature-rich, and stylish electric SUV are giving the e-Vitara a thumbs up. Those expecting a luxurious interior finish at a competitive EV price are keeping a cautious eye, waiting to see if Maruti sweetens the deal further with introductory offers or service benefits.
