Mumbai, 25 November 2025: Tata Motors has officially relaunched its iconic SUV, the Tata Sierra, at a striking introductory price of ₹11.49 lakh (ex-showroom), making it one of the most affordable entries in the mid-SUV segment.
Reviving the legendary nameplate after decades, the new Sierra features a modern design with signature wraparound rear glass, upgraded safety features, and advanced connected technology. The model will be available in both petrol and electric variants, with bookings opening nationwide from next week.
Industry experts predict strong demand, especially among buyers seeking a blend of nostalgia and contemporary performance at an accessible price point. Deliveries are expected to begin early 2026.
Tata Motors has positioned the Sierra as a lifestyle SUV designed for urban and highway comfort, aiming to strengthen its presence in the fast-growing SUV market.
Highlights:
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Starting price: ₹11.49 lakh (ex-showroom)
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Available in petrol and EV variants
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Iconic wraparound rear glass design retained
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Bookings to open nationwide next week
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Deliveries expected from early 2026
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Advanced safety and connected tech features
